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Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

Introduction

Preface

Introduction, 1980

PART I General Analytical Techniques

　CHAPTER 1 THE STRUCTURAL ANALYSIS OF INDUSTRIES

　　Structural Determinants of the

　 Intensity of Competition

　　Structural Analysis and

　 Competitive Strategy

　　Structural Analysis and

　 Industry Definition

　CHAPTER 2 GENERIC COMPETITIVE STRATEGIES

　　Three Generic Strategies

　　Stuck in the Middle

　　Risks of the Generic Strategies

　CHAPTER 3 A FRAMEWORK FOR COMPETITOR ANALYSIS

　　The Components of Competitor

　 Analysis

　　Putting the Four Components

　 Together--The Competitor

　 Response Profile

　　Competitor Analysis and

　 Industry Forecasting

　　The Need for a Competitor

　 Intelligence System

　CHAPTER 4 MARKET SIGNALS ,

　　Types of Market Signals

　　The Use of History in Identifying

　　Signals

　　Can Attention to Market Signals

　　Be a Distraction?

　CHAPTER 5 COMPETITIVE MOVES

　　Industry Instability: The Likelihood　of Competitive Warfare

　　Competitive Moves

　　Commitment

　　Focal Points

　　A Note on Information and Secrecy

　CHAPTER 6 STRATEGY TOWARD BUYERS AND SUPPLIERS

　　Buyer Selection

　　Pu rchasi ng St rategy

　CHAPTER 7 STRUCTURAL ANALYSIS WITHIN INDUSTRIES

　　Dimensions of Competitive Strategy

　　Strategic Groups

　　Strategic Groups and a Firm's

　 Profitability

　　Implications for Formulation of Strategy

　　The Strategic Group Map as an

　 Analytical Tool

　CHAPTER 8 INDUSTRY EVOLUTION

　　Basic Concepts in Industry

　 Evolution

　　Evolutionary Processes

　　Key Relationships in Industry

　 Evolution

PART II Generic Industry Environments

　CHAPTER 9 　COMPETITIVE STRATEGY IN FRAGMENTED INDUSTRIES

　　What Makes an Industry

　　Fragmented?

……

PART III Strategic Decisions

Bibliography

Index

About the Author

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