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The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success principles that represents the forty-five year old success story of Mary Kay Ash, founder Mary Kay, Inc., the cosmetics company that provides women with unlimited opportunities for success. A foreword by Mary Kay’s grandson, also a company executive, introduces her timeless guide to entrepreneurial success.

Foreword Ryan Rogers.

Editor's Preface.

Introduction.

1. Golden Rule Leadership.

　The Golden Rule is one of the world's oldest and best-known philosophies, yet it is frequently overlooked in business circles. Mary Kay demonstrates that this rule is still Powerful in today’s complicated world.

2. You Build with People.

　Leaders are dependent upon the performance of their people, and so is a company's success. Good people are a company's most important asset. People are more important than the plan.

3. The Invisible Sign.

　Everyone has an invisible sign hanging from his or her neck saying, "MAKE ME FEEL IMPORTANT!" Never forget this message when working with people.

4. Praise People to Success.

　Each of us craves to be recognized. Let people know that you appreciate their performance and they will respond by doing even better. Recognition is the most powerful of all motivating techniques.

5. The Art of Listening.

　Good leaders are good listeners. God gave us two ears and only one mouth, so we should listen twice as much as we speak. When you listen, the benefit is twofold: You receive necessary information, and you make the other person feel important.

6. Sandwich Every Bit of Criticism between Two Heavy Layers of Praise.

　Sometimes it's necessary to let somebody know that you're unhappy with his or her performance. But be certain to direct your criticism at the act, not the person. It is important to criticize effectively—in a positive way so that you don't destroy morale.

7. Be a Follow-Through Person.

　Be the kind of person who can always be counted on to do what you say you'll do. Only a small percentage of people possess follow-through ability, and they are held in high esteem by all. It's particularly important for your team members or your employees to know that you possess this rare quality and for them to think of you as a totally reliable person.

8. Enthusiasm… Moves Mountains!

　Nothing great is ever achieved without enthusiasm. Leaders are enthusiastic, and enthusiasm is contagious. Interestingly, the word enthusiasm has a Greek origin meaning “God within.”

9. The Speed of the Leader Is the Speed of the Gang.

　You must set the pace for your people. Real leaders aren't afraid to get their hands dirty, and they set examples for others by demonstrating good work habits, displaying positive attitudes, and possessing a team spirit. True leaders establish success patterns that make everyone think success.

10. People Will Support That Which They Help to Create.

　An effective leader invites people to participate in new projects that are still in the “thinking” stage. By confiding in associates and seeking their opinions, they generate support at the initial stage of each new venture. It's a fact that people often resist change when they don't participate in the decision-making process. Some of the best leaders “plant the seed” that permits others to propose the idea and take credit for it!

11. An Open-Door Philosophy.

　At Mary Kay corporate headquarters, there are no titles on executives' doors, and there is ready access to all management levels. Everyone within the company—from mailroom clerk to chairman of the board—is a human being and is treated accordingly.

12. Help Other People Get What They Want—and You'll Get What You Want.

　As the parable of the talents (Matthew 25: 14–30) tells us, we are meant to use and increase whatever God has given us. And when we do, we shall be given more.

13. Stick to Your Principles.

　Everything is subject to change—except one's principles. Never, absolutely never, compromise your principles.

14. A Matter of Pride.

　Everyone within an organization should have a sense of pride in his or her work. They should also feel proud to be associated with the company. It's a manager's job to instill this feeling and to promote this attitude among his or her people.

15. You Can't Rest on Your Laurels.

　Nothing wilts faster than a laurel rested upon. Every person should have a lifetime self-improvement program. In today's fast-paced world you can't stand still. You either go forward or backward.

16. Be a Risk-Taker.

　You must encourage people to take risks; let them know that “nobody wins ‘em all.” If you come down on them too hard for losing, they'll stop sticking their necks out.

17. Work and Enjoy It.

　It's okay to have fun while you work; good managers encourage a sense of humor. In fact, the more enjoyment people derive from their work, the better they will produce.

18. Nothing Happens Until Somebody Sells Something!

　Every organization has something to “sell,” and every person in the company must realize that nothing happens until somebody sells something. And accordingly, they should be fully supportive of the selling effort.

19. Never Hide behind Policy or Pomposity.

　Never say, “That's against company policy” unless you have a good explanation to back up the policy. It infuriates people. It's as if you were saying, “We do it this way because it's the way we've always done it.” By the same token, pomposity can also be a transparent cover-up for incompetence.

20. Be a Problem-Solver.

　The best leaders recognize when a real problem exists and know how to take action to solve it. You must develop the ability to know the difference between a real problem and an imaginary one.

21. Less Stress.

　Stress stifles productivity. Leaders strive to create a stress-free working atmosphere for their workers by using both physical and psychological approaches.

22. Develop People from Within.

　The best-run companies develop their own managers from within—rarely do they seek outsiders. In fact, it's a sign of weakness when a company goes outside too often for management personnel. The morale of the company is likely to suffer; people may begin to feel threatened and think, “No matter how well I perform, an outsider will probably get the position I want.”

23. Live by the Golden Rule On and Off the Job.

　Don't be a hypocrite—live every day of the week as if it were Sunday. There's no place for two sets of moral codes. Conduct yourself in business with the same scruples you would want your children to observe in their lives.

　Afterword. Leaders Creating Leaders.

　What do independent sales force leaders who've been the most successful following Mary Kay's principles have to say about them today? Nearly 25 years after she originally put them down on paper, Mary Kay's thoughts and ideas are as timeless as ever according to the 500 women worldwide at the top of the independent sales force. They are her living legacy.

　Index.

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人们嘴上要你批评他，其实心里只要赞美

一个还不会走路的小孩摇摇摆摆地用双腿站起来，向前挪了一小步，又跌坐下来。“啊！好棒！”他的父母会如此夸大地说。“再来，再试一次，小宝贝！”他的父母会跪在那儿，为小孩走出的每一步鼓掌。小孩一再地接受赞美，直到他真正学会走路为止。没有父母的赞美，许多人也许会大大加长爬行的时间！

　　尽一切可能去认可他人

　　我们知道人们都希望获得赞美，所以我们尽一切可能去认可他人。当然，像我们这么大的一家公司，并不是人人都能在年度研讨会上发表演讲的，但我们努力让更多的人上台，即使是短短几分钟也好，这就是对他们成功的奖励。

　　这种短暂的上台经历真的那么重要吗？坦白说，我认为一位女性上台接受同伴的赞美，比从邮局接到昂贵的礼物而没人知晓更有意义！而且，一旦她尝到这种赞美的甜头，明年就还会想要上台重温旧梦。

好的经理人善于将下属的压力减到最小

第一章　管理的黄金法则

第二章　公司是由人组成的

第三章　看不见的讯号

第四章　赞美使人成功

第五章　倾听的艺术

第六章　三明治式——夹在两大赞美中的小批评

第七章　做一个言行一致的人

第八章　热忱能成大事

第九章　领导者的步调就是整个团队的步调

第十章　人们会支持他们参与创造的事物

第十一章　大门畅开哲学

第十二章　助人为成功之本

第十三章　坚持原则

第十四章　自豪的观念

第十五章　切莫安于现状

第十六章　勇于冒险尝试

第十七章　享受工作的乐趣

第十八章　卖出东西才是事业的开端

第十九章　永远不要被规定或自大所蒙蔽

第二十章　不要逃避问题

第二十一章　减小压力

第二十二章　从内部培植人才

第二十三章　宜公宜私的黄金法则

让别人觉得自己重要，会重要

当一个人的自尊受挫时，活力也会降低，反之，当你让一个人觉得重要，他或她就会像走在九重天上生气勃勃

洛克菲勒就说过：“我会付更多的薪水给擅长待人而非擅长处理事务的人”

没有权利的责任是有害的

有时我们无法倾听，是因为我们正迫不及待地想要说话。

书籍介绍

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The Mary Kay Way: Timeless Principles from America′s Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success principles that represents the forty–five year old success story of Mary Kay Ash, founder Mary Kay, Inc., the cosmetics company that provides women with unlimited opportunities for success. A foreword by Mary Kay’s grandson, also a company executive, introduces her timeless guide to entrepreneurial success.